Underwriting An Effective Public Relations Opportunity
What Does It Include?
- Name of Your Business
- Address
- Telephone Number
- Years in Business
- List of products and/or services your business provides
When Businesses and corporations were surveyed about their underwriting on non-commercial radio, they identified three significant benefits:
- Companies see underwriting as a parallel to advertising, a cost-effective way to put their company name before an audience of well educated, professional and quality conscious consumers.
- They view their support as a contribution to the community where they do business, just as they would give to another non-profit organization
- They build goodwill, enhance their image among employees and shareholders, demonstrate a quality institution, and augment their public relations program.
Christian radio is a message-oriented medium. In a day when radio stations are nothing more than background mediums, people tune to Christian radio for the message it conveys.
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